Built by Entropy & Co.
A decade of marketing and software work for other companies, turned into one platform.
An agent that answers from your data should show you the data.
Entropy & Co handles marketing for companies of every size.
Paid ads, search, email and content, on one data layer. Entropy Labs, our software team, builds products, internal tools and AI agents. We’ve built for Y Combinator-backed startups. Obelisk is our own product.
The people behind Obelisk
Shaheer Khwaja
CEO. Leads Entropy & Co and Entropy Labs, and the teams behind both. Previously at Toptal.
Hania Akhlaq
CFO. Leads finance for Entropy & Co and Entropy Labs. Previously at McKinsey & Company and Forward.
Hussain Arslan
CTO. Has built AI products for more than seven years, with fixes accepted into Twenty, libtorrent and Docling. Previously at Folio3.
mhac.dev
Hassan Raza
CIO. Wrote 200 of our 208 accepted open-source fixes, in projects including calibre, kitty and Docling.
mhassan.dev
Badar Khushnood
VP Growth, Obelisk. Leads growth for Obelisk. Previously at Google, Meta and Twitter.
Results across Entropy & Co’s client work.
Company-wide figures from the businesses we do marketing and software work for. Together they generated $100M+ in gross merchandise value in 18 months.
- Average return on ad spend
77 x- More conversions
3030 %- Monthly gross merchandise value
5.65.6 M
How Obelisk got here.
August 2025
Work starts on the agent, its chat and the first connections.
July 2026
Changes merge almost every working day.
October 2026
We redesign the whole product, starting with the SEO and AI search audit.
We build in the programmes of the companies whose tools we use.
We were part of Perplexity for Startups.
Bring the question your marketing data should answer.
On the call we show you Obelisk on a business like yours.