Find what keeps your site out of Google.

Whether search engines may reach your pages and list them.

• Search engines can't open your crawl rules file
• Your site has no crawl rules file
• Your crawl rules file is too large
• Your crawl rules block search engines from your site
• Pages blocked by your crawl rules
• Crawl rules hide a page's noindex tag
• Your crawl rules don't list your sitemap
• Pages set to stay out of search
• Sitemap pages set to stay out of search
• Pages that tell search engines to ignore their links
• Sitemap lists pages that don't load
• Sitemap lists pages your crawl rules block
• Sitemap lists duplicate versions of pages
• Pages missing from your sitemap
• Pages too large for search engines to read in full
• Your firewall blocked our check
• Pages that need a login
• Pages we couldn't reach

Pages that compete with copies of themselves, and the tags that say which version is the main one.

• Pages that don't name a main version
• Pages name more than one main version
• Main version tag is in the wrong place
• Main version address is incomplete
• Main version address includes a # section
• Extra settings break the main version tag
• Main version points to a page that doesn't load
• Main version points to a page blocked from search
• Main version points to another main version
• Secure pages name an http:// main version
• Pages name another site as the main version
• Main version changes after the page loads
• Pages both hidden from search and pointing to a main version
• Links that point to duplicate versions
• Pages with the same content
• Pages with nearly the same content
• Pages with the same title
• Pages with the same meta description
• Pages with the same main heading
• Your pages compete for the same search

Pages nothing links to, pages buried deep, broken links and link text that says where it goes.

• Pages no other page links to
• Important pages buried deep in your site
• Pages only one other page links to
• Dead-end pages
• Links between your pages marked nofollow
• Links with no text
• Links that say "click here" or "read more"
• Pages reachable only through hidden or redirected pages
• Key pages get too few links from your site
• Pages with 1,000 or more links
• Pages that link to broken pages

What each page says about itself in search results, and how its text and images read.

• Pages with no title
• Pages with more than one title
• Vague page titles
• Title and main heading don't match
• Pages with no meta description
• Pages with more than one meta description
• Meta descriptions that don't describe the page
• Pages with no main heading
• Pages with several main headings
• Headings that are empty or out of order
• Pages with very little content
• Pages with unfinished placeholder text
• Stray formatting marks in page text
• Check that the page answers its main question
• Titles that don't match how people find the page
• Check who stands behind this content
• Missing social sharing details
• Pages with an unused keywords tag
• Pages using outdated embedded content
• Images with no alt text

Whether AI search tools can reach your pages and quote them.

• Your crawl rules block some AI search tools
• Your site has rules for AI training tools
• Your site has rules for AI tools visitors use
• Your firewall blocks some AI search tools
• AI tools may miss content added by scripts
• Pages limit how search can preview them
• Pages limit their use in Bing's AI answers
• Your crawl rules ask AI tools not to use your content
• Your site has no llms.txt file
• Conflicting details about your business
• Sections that don't start with an answer
• Pages with no question headings
• Passages that don't make sense on their own
• Claims without a source
• Pages with no summary table or list

Pages that fail to load, and redirects that waste a visit.

• Broken pages
• Pages with server errors
• Missing pages don't show a "not found" error
• Redirect chains
• Redirect loops
• Redirects to broken pages
• Pages that redirect after loading
• Server settings redirect pages after loading
• Links that go through a redirect
• Pages load differently on phones and computers
• Your server limited our access

Secure connections and the browser settings that protect your visitors.

• Pages without a secure connection
• Secure pages load insecure images
• Links to http:// versions of your pages
• Forms that send details insecurely
• Secure connection setting incomplete
• Browsers may guess file types
• Other sites can embed your pages
• Browser window protection not set
• Files linked without http:// or https://

How fast pages load for real visitors, per device, and whether they work on phones.

• Main content loads slowly for visitors
• Pages react slowly when visitors tap or click
• Pages jump around while loading
• Your server is slow to respond
• Visitors wait to see anything
• The speed test found room for improvement
• Pages sent without compression
• Pages not set up for phones

What changes once scripts load, and what search engines miss when they don't.

• Content that appears only after scripts load
• Original page code keeps pages out of search
• Scripts hide pages from search
• Original page code says not to follow links
• Title or description changes after loading
• Pages that rely on # addresses

The labels that tell search engines what a page is about.

• Structured data with errors
• Structured data uses unknown fields
• Structured data missing required details
• Structured data missing recommended details
• Structured data added only after loading
• Your business reviews itself in structured data
• Structured data Google no longer uses
• Pages missing expected structured data
• Dates in structured data are wrong
• Placeholder details in structured data
• Structured data on pages blocked from search